Expertise

I work across the product, the image,
and the business behind both.

Product

Design & development: I’m trained in both. I take a product from its first idea through the details that make it work.
Production & manufacturing: I’ve spent time in factories around the world. Understanding how things are made is part of how I design them.

World-building: I connect the product, the identity, and the references around it so they feel like they belong to the same world.
Creative & image direction: The image matters as much as the object. I shape how a product is seen through composition, context, and a clear point of view.
Web design: I approach websites as an extension of the brand, from typography and imagery to layout and interaction.

Systems & operations: I build the workflows and tools behind MOA, bringing the same attention to how the business runs as to what it makes.
AI & automation: AI is part of my day-to-day process, across creative work and the systems that support it.
Sales & business development: I lead sales at MOA, building relationships and turning conversations into work.
Financial management: I handle MOA’s finances and stay close to the numbers behind the business.